Consumers coming back to music ringtones
For a while the ringtone industry was crazy about funny ringtones: noises, funny sentences, movie quotes, people singing funny stuff, etc. But there are many articles that claim that consumers are now moving back to music ringtones. Especially teenagers like to have their current favourite songs on their cell phones.
What is high up on the music charts in general is also high up on the ringtone charts. The Billboard hot ringtone charts show you at any time what the most frequently downloaded ringtones in the US are. For this week the number one is Grupo Montez de Durango with “Adios amor the vas”. The rest of the top ten is made up by rappers such as 50 Cent, P Diddy or Afroman.
However, it can be seen that not all songs of these rappers are new ones. Afroman’s “Because I got high” was already released in 2001 and has been popular ever since. Two other themes are also part of the top ten which is the Pink Panther and the Mario Bros Theme, that can also be considered all time classics.
Looking at the next ten positions the field is more mixed up ranging from songs by Alicia Keys or Nelly Furtado to Nickelback and Led Zeppelin. Seems that people are really most interested in having songs as their tinstones, tough they don’t have to be the newest ones.
If consumers decide to download ringtones they have to make yet another decision apart from the song. There are monophonic ringtones, polyphonic ringtones, real tones and sing tones available on the market. They are of different quality, which is why the decision for the ringtone type is almost equally important as the ringtone choice.
