How to promote a concert

Have you been kind enough to offer your help but now are struggling to know just how to promote a concert?

It’s not that difficult once you apply yourself to the task and really, everything is just common sense. It’s just that you haven’t had to consider it before!

Firstly, time and timing is very important.

Treble check the date of the concert so that there’s no confusion there. (It has happened) Then make sure that any publicity is printed and ready to be displayed in plenty of time. This allows for hold-ups at printers, weekends, bank holidays etc.

You want a good return on ticket sales so don’t leave publicising the event till the last minute. Things like” book now to avoid disappointment” and “when they’re gone they’re gone” are good stock phrases to use.

The design of any posters, flyers or leaflets that you create is vitally important. They have to meet the A.I.D.A criteria. Not sure what that is?

A=attention
I=interest
D=desire
A=action

Basically, the design needs to be good enough/bright enough/unusual enough to attract everyone’s attention. But especially the attention of your target audience.

Some research into what’s grabbing that particular age group’s attention would be a good idea when it comes to promoting a concert.

There should definitely be something of interest in the flyer etc too. Not just a blatant advert. Add some interesting fact, an anniversary of something, the fact that this is a return by popular demand or similar.

Then you’ve got to make the audience want to come – the concert’s got to be unmissable. Why? Use your imagination because people act on their desire.

Finally, if all the above works, then your audience will decide to come because all that’s left for them to do is take action!

Be sure to get this promotional literature everywhere that the potential audience will see it, including the venue itself.

If you or some helpful volunteers are putting flyers out yourselves, it’s best to stick them at around eye level for maximum effect.

Get them in local shops, libraries, shop & café noticeboards, colleges, schools( if that’s the relevant age group), Uni’s, local government halls, council offices, village halls, supermarket & mall boards.

Like I say, any where and everywhere.

Obviously get a good deal on your printing costs if you’re really going for it & don’t worry if you sometimes have to compromise on quality as a ‘rough’ effect for some publicity flyers can have a good unusual effect.

I could go on as there are lots of angles to look at & this has just been a taster on how to promote a concert. But I hope it helps.